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Soram
Scope: Brand Naming, Brand Strategy, Visual Identity, Typography & Packaging Art Direction
Industry: Premium Skincare & Slow Beauty
Soram is a high-end skincare label rooted in tradition and natural heritage. We crafted a minimalist brand system that balances organic, tactile elements with high-end, editorial precision. Translating the calm of Korean botanical traditions into an unmistakable international aesthetic.
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Core Strategic Pillars
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Botanical Heritage: An intentional visual identity rooted in traditional Korean slow-beauty, designed to evoke timeless natural calm.
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Tactile Elegance: A refined design approach combining frosted glass, unbleached textured stocks, and blind debossing to honor the skin's natural evolution.
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Global Modernity: Moving away from sterile clinical tropes to create a warm, editorial, high-end international skincare house.
The Logo Suite
Primary Logo
Korean Logo
Secondary Logo
Logomark
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