OUR
Approach
Rooted in Seoul. Built for the world.
We help brands grow out of Korea and into Korea — always with cultural context, clarity, and creativity.
Personal. Strategic. Globally Minded.
At Seoul to Studio, we combine creative storytelling with technology-driven strategy to help lifestyle-forward brands grow across borders. Whether you're a beauty label, fashion startup, lifestyle brand, or food & beverage company, our approach stays rooted in authenticity, cultural awareness, and meaningful content — enhanced by AI, data, and digital innovation.
1.
Understand First
We start by listening. To your brand, your vision, and your audience. Every brand has a unique story. Our job is to understand it deeply so we can help you tell it clearly, creatively, and with impact.
3.
Create with Purpose
From social media content to UGC and full campaigns, everything we produce is designed to connect. We leverage AI-enhanced content creation, data-driven strategy, and proprietary digital templates to deliver visuals that are trend-aware, platform-native, and optimized for growth.
2.
Think Global, Act Local
We tailor your message for the markets you want to reach. From visual style to tone of voice, we localize content in a way that feels natural, bridging cultures through emotionally resonant and relevant storytelling. Our cross-cultural branding frameworks make this process scalable for international markets.
4.
Collaborate Like a Partner
We work closely with you, not just as a service provider, but as a creative partner who’s genuinely invested in your growth. With digital workflows and analytics tools, we stay flexible, transparent, and committed to creating work that is measurable, scalable, and effective.
We are committed to transparency, creativity, and excellence in every aspect of our work, while continuously integrating innovation and technology to help brands thrive globally.
BEHIND THE BRAND
Meet Our Founder
Hi, I'm Anna Lena Maerz — it's nice to meet you!
Seoul to Studio began as a dream I carried while living in Korea and falling in love with its beauty, fashion, wellness, and lifestyle scene. As a German marketer with a passion for visual storytelling, I saw how much potential Korean brands have to thrive in the European market, and how important it is to bridge the cultural and creative gap.
That’s why I built Seoul to Studio, a creative content studio that helps Korean beauty, fashion, wellness, and food & beverage brands connect with European audiences through a tech-supported, digital-first approach to branding and content localization. We also work with European brands looking to capture authentic Korean charm, producing on-the-ground content that resonates globally.
With a background in marketing, social media, and content creation, I guide brands through every step. From crafting digital branding and content strategies, to producing scroll-stopping UGC, to filming in authentic Korean settings for campaigns that feel real and relevant.
Every project blends my love for clean, cohesive design with strategic thinking — so your brand stands out for all the right reasons.
Let’s create something unforgettable together!
-A
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