PUL&SAHM

Establishing a Next-Generation Skincare Brand on Social Media

The Partnership
As the lead social media and marketing partner for PUL&SAHM—a skincare brand under Donguk Pharmaceutical—we spearheaded the foundational digital setup and ongoing creative direction to bring the brand to life online.

Scope of Work
- Channel Setup & Direction: Launched and configured official Instagram and TikTok channels while establishing the core visual brand direction, including editing styles, typography, visual effects, and tone.
- Content Production & Execution: Managed monthly content planning, creation, and posting execution across Instagram and TikTok.
- Copywriting & Editorial Oversight: Crafted tailored messaging and captions to match the brand's identity across all published assets.

The Impact
By establishing a cohesive visual identity and a structured, high-end content framework from the ground up, we successfully positioned the brand with a professional digital presence.